MASA Group (“MASA”) is a global company focused on the development of Artificial Intelligence-based Modeling & Simulation (M&S) software for the Defense, Homeland Security, Emergency Management, Serious Games and Games Development markets. A trusted developer of cutting-edge AI technology for over fifteen years, MASA has founded its success on products that combine scalability, adaptability and low cost of ownership, with a strong standards-driven approach to technology.
Technology & Products:
The MASA product range, including MASA SWORD and MASA LIFE, is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications – such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine & equipment analysis, and corporate training.
MASA SWORD: Automated, aggregated constructive simulation for efficient training and analysis.
SWORD is MASA's flagship COTS software. It is a powerful aggregated simulation tool automated by MASA’s cutting-edge Artificial Intelligence technology. Designed to help users in the military, civil security and research communities develop and deploy complex, highly-realistic training scenarios and analysis, SWORD offers an open and interoperable platform for integration with existing C2 and simulation systems. SWORD has been implemented by some of the world’s largest organizations and militaries to help them be better prepared for a world of ever-changing possibilities and outcomes.
MASA LIFE: Intuitive, adaptable Artificial Intelligence middleware for unparalleled simulated reality.
Based on over 15 years of focused research and development activities, LIFE brings unparalleled Artificial Intelligence capabilities to the world’s simulations, training applications, and serious games. Designed for developers requiring highly realistic and adaptable intelligent behaviors, LIFE is a powerful AI-middleware that marries an intuitive development environment with an unmatched level of control and flexibility. LIFE brings a powerful dimension of human realism to simulations, providing users with the most reliable and actionable data for training and analysis.
A global footprint:
MASA Group is serving specific market segments with two subsidiaries. These subsidiaries sell MASA’s solutions internationally, directly and via a network of selected partners. MASA Group employs 55 people on three continents. Since its inception, MASA Group's reference shareholder is Qualis SCA, an industrial equity holdings firm formed in 1993.
Europe (Headquarters)
MASA Group S.A., the group headquarters, was incorporated in France in 1996. It is based in Paris. MASA Group S.A. is the group research and development center and has a strong emphasis on developing business in Europe in general and France in particular.
Since the beginning, MASA Group S.A. has strongly supported its customers, among them the DGA (French Army procurement agency), with ambitious solutions to solve their complex problems. The technology and know-how developed at MASA Group S.A. have paved the way for work now also been achieved in the North American and Asian subsidiaries.
North America
MASA Group Inc., the North America subsidiary, was incorporated in Delaware in 2008. It is based in Norfolk, Virginia, close to Washington DC, near many of the major US military commands. It is ITAR registered with the Directorate of Defense Trade Controls (DDTC). MASA Group Inc. focuses on simulation, games and virtual worlds for the defense, security, corporate and entertainment markets in North America.
The office in Norfolk Virginia supports the growth of the US and international business on the ever increasing need to exploit non-player characters (NPCs) to automate complex simulations and serious games that presently require tens to hundreds of human operators.
Asia-Pacific
MASA Group Pte Ltd., the Asia-Pacific subsidiary, was incorporated in Singapore in 2003. The initial role of the company was to identify potential markets and customers in the Asia-Pacific region for MASA Group technologies. Singapore is an excellent platform for this strategy for a number of reasons, such as: political stability, strong protection of the intellectual property, efficient communications, and ideally centralized geographical location.
Singapore is also the regional headquarters of many leading multinational corporations and companies linked to local government, including potential resellers and partners. Due to its unique situation, Singapore extends its multicultural connections towards Greater China, India, Australasia and the ASEAN countries. Thanks to all these factors, the office in Singapore is expanding its commercial and technical localization activity in coordination with its regional business.
Key Customers:
MASA's products are in use by leading defense, homeland security, emergency management, serious games and games development organizations worldwide, including the French Army, other major armies around the world, Amper Programas, CAE, Krauss-Maffei Wegmann, Saab, SGO, Thales, and Cliffhanger Productions to name a few.