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MASA participates in I/ITSEC 2011 in Orlando, Florida

At I/ITSEC 2011 (Nov. 28 to Dec. 1 in Orlando, Florida), MASA will showcase the latest advances in its portfolio of commercial off-the-shelf (COTS) software. Industry-leading organizations including NATO to demonstrate MASA SWORD's ease of integration with C2 Systems.

I/ITSEC is the world’s largest and most established modelling, simulation and training conference and exhibition.

When — November 28 to December 1, 2011.

Where — Booth #1815, West Concourse of the Orange County Convention Center (OCCC, Orlando, Florida).This is the building between the two Rosen hotels, and across the street from the Peabody.

At the show:

At this year’s I/ITSEC in Orlando, Florida, MASA will showcase the latest advances in its portfolio of commercial off-the-shelf (COTS) software. With demonstrations of new features across both the MASA SWORD and MASA LIFE product lines, visitors to the MASA booth (# 1815) will be able to see how automated aggregated constructive simulation, coupled with leading-edge AI middleware, can be used to greatly enhance the functionality of existing training systems and legacy computer-generated forces/semi-automated forces (CGF/SAF) software.

Designed to help develop and deploy complex and highly realistic training scenarios and analysis for commanding officers and crisis managers, SWORD’s highly adaptable and open design makes it easy to integrate into established simulations, enabling these systems to take advantage of the latest technologies such as true high-level automated aggregated simulation. Focus at this year’s I/ITSEC will be on two major areas of development for MASA SWORD: new interoperability capabilities with Command & Control (C2) and other communications systems; and a new service oriented architecture (SOA), making cutting-edge cloud-based simulations a reality today.

I/ITSEC visitors will be able to see how MASA's technology is currently being incorporated into its customers’ simulation and C2 systems. On the NATO booth (#723), show attendees will see how MASA SWORD has already been seamlessly integrated within two C2 systems: the French Army’s command information system (SICF) and Systematic’s SitaWare battle management software.

On the Saab booth (# 2139), visitors will be able to see the integration of MASA SWORD with Saab’s Scemanta, 9Land BMS, and Systematic’s SitaWare HQ, using Saab’s Widely Integrated Systems Environment (WISE). This demonstration leverages both C2 and doctrinal based simulation systems in a training environment to increase readiness.

MASA will also demonstrate how users can take advantage of the leading-edge MASA LIFE artificial intelligence middleware to customize doctrines and behavioral libraries to create new or modified doctrines and behaviors. LIFE can be used within SWORD or together with simulation solutions from other vendors. By focusing on a high level of interoperability, ease-of-use and customization, LIFE offers simulation developers an unmatched range of control to create their own unique version of SWORD to fit their specific training needs. LIFE can also drastically reduce the development time and cost of generating realistic behaviors in other simulation systems.

Visitors will be able to see an extensive demo of cloud-based simulation that leverages technologies from MASA, 4C Strategies, BAE Systems C-ITS, Google (Google Earth), Pitch Technologies, and Systematic. Designed to highlight the capabilities of “High-Level Architecture (HLA) in the Cloud” for solving the challenges of massive, distributed ‘large command post’ exercises, this demonstration highlights the uniquely open and adaptable architecture of MASA SWORD in its role as the constructive simulation tool at the heart of the simulation architecture.

Meetings — Meet with MASA’s management at the show (Ask for a private demonstration).

  • Juan-Pablo Torres, President and CEO
  • Julien Lemoine, CTO
  • John Pietrzak, Vice President, International Business Development and Sales
  • Enrico Raue, New Markets Development & Sales Manager
  • Eric Giaretto, Vice President, Marketing & Communications

About MASA

MASA Group (“MASA”) is a global company focused on the development of Artificial Intelligence-based Modeling&Simulation (M&S) software for the Defense, Homeland Security, Emergency Management, Serious Games and Games Development markets. A trusted developer of cutting-edge AI technology for over fifteen years, MASA has founded its success on products that combine scalability, adaptability and low cost of ownership, with a strong standards-driven approach to technology.

The MASA product range, including MASA SWORD and MASA LIFE is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications – such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine&equipment analysis, and corporate training.

MASA products are already in use by leading organizations worldwide, including the French Army, other major armies around the world, Amper Programas, CAE, Krauss-Maffei Wegmann, Saab, SGO, Thales and Cliffhanger Productions.

For more information, please visit http://www.masagroup.net/