Antycip Simulation to offer a one-stop-shop for MASA's automated aggregated constructive simulation software in multiple European countries
ORLANDO, FL. and London, November 29, 2011 — MASA Group (“MASA”), a leading developer of Artificial Intelligence (AI)-based Modeling & Simulation (M&S) software for the defense, homeland security, emergency management and serious games markets, today announced a reseller agreement with Antycip Simulation, a key European player in distribution and support of M&S COTS tools.
Under the terms of the agreement, Antycip Simulation will market and sell MASA's flagship product, MASA SWORD, an automated, aggregated, constructive simulation software. Antycip Simulation will provide services including the integration, training and support of new SWORD deployments exclusively to customers in Austria, Belgium, Germany, Italy, the Netherlands, Switzerland and the UK.
SWORD is designed to ease the creation and implementation of efficient and highly realistic training and analysis scenarios for commanding officers and crisis managers. Its open and interoperable design can be easily integrated into existing Command and Control (C2) and simulation systems. Such a level of interoperability allows end-users to take advantage of the newest technologies in the simulation industry such as true high-level aggregation and automation by cutting-edge Artificial Intelligence (AI), while still making the most out of their current operational systems.
“We are delighted that Antycip Simulation has picked MASA SWORD as the constructive simulation software of choice for its portfolio. Antycip Simulation’s broad market reach and technology expertise will bring us additional means to support our ambitious growth plans in the expanding European constructive simulation market," commented Juan-Pablo Torres, MASA's President & CEO.
"MASA SWORD is already enjoying widespread adoption by leading defense, homeland security and emergency management organizations around the world. In Europe, we are seeing rapid growth in the demand for AI-based constructive simulation software that can be easily integrated into existing training and simulation systems; MASA SWORD represents the ideal solution and is a perfect complement to our extensive portfolio of M&S solutions," said Michel Pronier Antycip Simulation's CEO.
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MASA Group (“MASA”) is a global company focused on the development of Artificial Intelligence-based Modeling & Simulation (M&S) software for the Defense, Homeland Security, Emergency Management, Serious Games and Games Development markets. A trusted developer of cutting-edge AI technology for over fifteen years, MASA has founded its success on products that combine scalability, adaptability and low cost of ownership, with a strong standards-driven approach to technology.
The MASA product range, including MASA SWORD and MASA LIFE, is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications – such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine & equipment analysis, and corporate training.
MASA products are already in use by leading organizations worldwide, including the French Army, other major armies around the world, Amper Programas, CAE, Krauss-Maffei Wegmann, Saab, SGO, Thales and Cliffhanger Productions.
For more information please visit http://www.masagroup.net/
MASA Press Contacts
In the North America&UK:
Veronique Froment, Highrez PR,
tel: + 1 603 537 9248,
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Rest of the world:
Eric Giaretto,Vice President, Marketing & Communications, MASA Group,
tel: +33 (0) 6 80 26 42 40,
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Antycip Simulation, a subsidiary of ST Electronics (Training & Simulation Systems) Pte Ltd, is the European leader in the distribution and support of modelling and simulation COTS tools. The company also designs and creates projection solutions. With over 10 years of presence in visualisation, simulation and training, Antycip Simulation has regional offices in France, the United Kingdom, Germany, Sweden, Italy and Spain.
For more information please visit http://www.antycipsimulation.com/
ST Electronics (Training & Simulation Systems), a wholly-owned subsidiary of Singapore Technologies Electronics Limited, develops, manufactures and markets advanced computer graphic software and solutions for simulation, animation, games and edutainment applications. It applies leading edge technologies and design methodologies to meet the stringent requirements of customised electronics systems and solutions.
For more information please visit http://www.stee.stengg.com/
Antycip Press contact
Gaël Ramaen, European Marketing Development Manager, Antycip Simulation,
tel.: +44 7891 952 376,
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