MASA LIFE: Intuitive, adaptable Artificial Intelligence middleware for unparalleled simulated reality.
Based on over 15 years of focused research and development activities, LIFE brings unparalleled Artificial Intelligence capabilities to the world’s simulations, training applications, and serious games. Designed for developers requiring highly realistic and adaptable intelligent behaviors, LIFE is a powerful AI-middleware that marries an intuitive development environment with an unmatched level of control and flexibility. LIFE brings a powerful dimension of human realism to simulations, providing users with the most reliable and actionable data for training and analysis.
In November 2011, MASA acquired key intellectual property rights and hired AI product development talent from Artificial Technology GmbH, a German developer of Artificial Intelligence middleware for the games industry.
This acquisition will enable MASA to leverage advanced AI features developed for the games industry – such as navigation (path-finding and steering systems), perception, planning, decision and analysis – into its current product roadmap. At the same time it allows MASA to accelerate the near-term evolution of LIFE towards a truly cross-industry solution that addresses MASA’s existing customer base as well as the needs of the game development market. Through an accelerated, iterative development approach, users of LIFE will be able to easily and reliably create advanced, customized AI capabilities for their simulations, virtual environments and serious-games applications.
MASA also plans to leverage Artificial Technology’s innovative cloud-ready AI middleware technology, which is currently used in massively multiplayer online games (MMOGs). MASA sees a strong potential for this technology to power a new generation of highly portable, and broadly accessible simulation platforms that will help solve the challenges of massive, distributed ‘large command post’ exercises in various sectors. By taking AI off the desktop and into the cloud, MASA and its LIFE product will create new opportunities for simulation developers as well as more immersive and realistic training and planning scenarios for end users.
